To ensure effective results that are focused on your particular business problem, we follow the process outlined here with each project we undertake.
DESIGN PHASE I – CONCEPT DEVELOPMENT
The information gathered through the briefing process is
reviewed and used to develop strategically focused design
concepts that support the desired message. The target
audience, branding, previous communications and future
business plans are considered and further research is
conducted if needed. Creative concepts are then developed.
These are checked against the objectives outlined in the
brief and are presented for feedback, refinement and
approval. If a copywriter is required, they are assigned at
this point.
